ENTREPRENEUR CAREER CLUSTER

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Explain external planning considerations (SM:011)

External planning considerations refer to the factors that must be taken into account when planning a project or event. These considerations include external stakeholders, such as government agencies, local businesses, and the public, as well as external resources, such as funding, materials, and labor. It is important to consider these external factors when planning a project or event, as they can have a significant impact on the success of the project or event.

Strategic Manageme...

(34)

Identify and benchmark key performance indicators (e.g., dashboards, scorecards, etc.) (SM:027)

Identifying and benchmarking key performance indicators (KPIs) is an important part of any business strategy. KPIs are metrics that measure the performance of a business against its goals. Dashboards and scorecards are two of the most common tools used to track KPIs. Dashboards provide a visual representation of KPIs, allowing users to quickly identify areas of improvement or areas of success. Scorecards provide a more detailed analysis of KPIs, allowing users to compare their performance against industry standards or competitors. By benchmarking KPIs, businesses can identify areas of improvement and develop strategies to reach their goals.

Strategic Manageme...

(34)

Develop action plans (SM:012)

Developing action plans involves creating a detailed plan of action that outlines the steps necessary to achieve a goal. This plan should include specific tasks, timelines, and resources needed to complete the goal. It should also include a timeline for completion and a system for tracking progress. Action plans should be regularly reviewed and updated as needed to ensure that the goal is achieved in a timely manner.

Strategic Manageme...

(34)

Develop business plan (SM:013)

A business plan is a document that outlines the goals, strategies, and resources needed to start and grow a business. It is an essential tool for entrepreneurs to develop and communicate their vision to potential investors, partners, and other stakeholders. Developing a business plan involves researching the market, analyzing the competition, and creating a detailed roadmap for success. It should include financial projections, marketing plans, and operational plans. A well-crafted business plan can help entrepreneurs secure financing, attract investors, and launch successful businesses.

Strategic Manageme...

(34)

Select and apply metrics for measuring organizational success (SM:074)

Organizational success can be measured in a variety of ways, depending on the goals and objectives of the organization. Common metrics for measuring organizational success include financial performance, customer satisfaction, employee engagement, and operational efficiency. Financial performance metrics measure the organization's ability to generate revenue and profits. Customer satisfaction metrics measure the level of customer satisfaction with the organization's products and services. Employee engagement metrics measure the level of employee engagement with the organization's mission and goals. Operational efficiency metrics measure the organization's ability to deliver products and services in a timely and cost-effective manner. By selecting and applying the appropriate metrics, organizations can measure their success and identify areas for improvement.

Strategic Manageme...

(34)

Analyze operating results in relation to budget/industry (SM:005)

Analyzing operating results in relation to budget and industry standards is an important part of financial management. This process involves comparing actual operating results to the budgeted amounts and to industry averages. This comparison helps to identify areas of potential improvement and areas where the company is performing better than expected. It also helps to identify areas where the company may need to adjust its budget or operations in order to remain competitive. By analyzing operating results in relation to budget and industry standards, companies can make informed decisions about their operations and financial strategies.

Strategic Manageme...

(34)

Track performance of business plan (SM:006)

Tracking the performance of a business plan such as sales, profits, customer satisfaction, and employee engagement. It is important to track performance regularly to ensure that the plan is on track and to identify areas for improvement. Additionally, tracking performance can help to identify potential risks and opportunities that can be addressed in the future.

Strategic Manageme...

(34)

Monitor business's profitability (FI:542)

Monitoring business profitability is the process of tracking and analyzing the financial performance of a business over time. This includes tracking the income and expenses of the business, as well as analyzing the financial ratios and trends that can help identify areas of improvement. By monitoring profitability, businesses can make informed decisions about how to allocate resources and make adjustments to maximize profits.

Financial Analysis

(262)

customer data, and other protected information (OP:473)

Customer data and other protected information refers to any data or information that is collected from customers or other individuals that must be kept secure and confidential. This includes personal information such as names, addresses, phone numbers, email addresses, financial information, and other sensitive data. Companies must ensure that this data is kept secure and protected from unauthorized access, use, or disclosure. This is done through the implementation of security measures such as encryption, access control, and data backup.

Operations

(370)

Explain the impact of supply chain on business performance (e.g., value, customer satisfaction, business design, sustainability) (OP:477)

The supply chain plays a critical role in determining business performance in terms of value, customer satisfaction, business design, and sustainability. By optimizing supply chain operations, businesses can reduce costs, improve quality, and enhance delivery performance, ultimately adding value for customers. A well-designed supply chain can provide businesses with a competitive advantage by enabling faster and more efficient delivery of products and services. Customer satisfaction can also be improved by providing a reliable and efficient supply chain that meets their needs and expectations. In addition, sustainable supply chain practices can help businesses reduce their environmental impact, improve social responsibility, and increase long-term profitability. Overall, the supply chain has a significant impact on business performance, and businesses that can effectively manage their supply chain operations can achieve sustainable growth and success in the marketplace.

Operations

(370)

Describe factors that influence management (SM:028)

Management is the process of planning, organizing, leading, and controlling resources within an organization. There are several factors that influence management, including organizational culture, organizational structure, leadership style, and the external environment. Organizational culture is the shared values, beliefs, and norms that guide the behavior of individuals within the organization. Organizational structure is the way in which the organization is divided into departments and teams, and how tasks are delegated and managed. Leadership style is the way in which the leader of the organization communicates and interacts with employees. Finally, the external environment includes factors such as the economy, competition, and government regulations, which can all have an impact on how the organization is managed.

Strategic Manageme...

(34)

Assess business risks (RM:094)

Business risk assessment is the process of identifying, analyzing, and responding to risks associated with a business. It involves identifying potential risks, assessing their impact, and developing strategies to manage them. This process helps businesses identify and mitigate potential risks that could affect their operations, profitability, and reputation. It also helps them to identify opportunities to improve their operations and increase their profits. Business risk assessment is an important part of any business’s risk management strategy and should be conducted regularly to ensure the business is prepared for any potential risks.

Risk Management

(30)

Describe types of financial statement analysis (e.g., ratio analysis, trend analysis, etc.) (FI:334)

Financial statement analysis is the process of analyzing a company's financial statements to gain insight into the financial health of the company. There are several types of financial statement analysis, including ratio analysis, trend analysis, and common-size analysis. Ratio analysis is the process of calculating and analyzing various financial ratios to gain insight into the company's performance. Ratios such as the debt-to-equity ratio, return on assets, and current ratio are used to evaluate the company's liquidity, profitability, and solvency. Trend analysis is the process of analyzing the company's financial performance over time. This type of analysis is used to identify trends in the company's performance and to compare the company's performance to that of its competitors. Common-size analysis is the process of analyzing the company's financial statements on a percentage basis. This type of analysis is used to compare the company's performance to that of its competitors and to identify trends in the company's performance.

Financial Analysis

(262)

Discuss limitations of using financial statements to assess business performance (FI:655)

Financial statements are an important tool for assessing a business's performance, but they have their limitations. Financial statements provide a snapshot of the financial health of a business, but they do not provide a comprehensive picture of the business's performance. Financial statements do not provide information about the quality of the products or services a business provides, the customer satisfaction levels, or the effectiveness of the business's marketing efforts. Additionally, financial statements do not provide information about the business's competitive position in the market, or the effectiveness of its management. Financial statements also do not provide information about the business's future prospects or potential risks. Finally, financial statements are based on historical data, so they cannot be used to predict future performance.

Financial Analysis

(262)

Spot problems in/issues with financial statements (FI:335)

Financial statements are documents that provide information about a company's financial performance. They are used to assess the financial health of a company and can be used to make decisions about investments, loans, and other financial matters. Spotting problems in financial statements can be difficult, as they are often complex documents. Common issues to look for include discrepancies between reported income and expenses, incorrect classifications of assets and liabilities, and incorrect or incomplete information. Additionally, it is important to look for signs of fraud or manipulation, such as unusual transactions or discrepancies between reported and actual figures. By carefully examining financial statements, it is possible to identify potential problems and take corrective action.

Financial Analysis

(262)

Describe the financial needs of a business at different stages of its development (FI:339)

The financial needs of a business at different stages of its development vary depending on the size and type of business. Generally, businesses need capital to start up, grow, and maintain operations. During the startup stage, businesses need to secure capital to cover expenses such as rent, equipment, and salaries. As the business grows, it may need additional capital to expand operations, hire more staff, and purchase additional equipment. During the mature stage, businesses may need capital to maintain operations, invest in new technology, and pursue new opportunities. Ultimately, the financial needs of a business depend on its size, type, and stage of development.

Financial Analysis

(262)

Discuss factors to consider in choosing between debt and equity capital (FI:340)

When deciding between debt and equity capital, there are several factors to consider. Debt capital is a loan that must be repaid with interest, while equity capital is an investment in the company that does not need to be repaid. Debt capital can provide a company with a quick influx of cash, but it also carries the risk of default if the company is unable to repay the loan. Equity capital can provide a company with a longer-term source of capital, but it also dilutes the ownership of the company. Additionally, debt capital may be more expensive than equity capital in terms of interest payments, and it may also require the company to give up certain assets as collateral. Finally, debt capital may also come with certain restrictions on how the money can be used, while equity capital may not. Ultimately, the decision between debt and equity capital should be based on the company’s individual needs and goals.

Financial Analysis

(262)

Discuss the relationship between risk and business objectives (RM:044)

The relationship between risk and business objectives is an important one. Risk management is the process of identifying, assessing, and managing potential risks that could affect the achievement of a business's objectives. Risk management helps businesses to identify potential risks and develop strategies to mitigate them. By understanding the risks associated with their objectives, businesses can make informed decisions and take proactive steps to reduce the likelihood of those risks occurring. This helps businesses to achieve their objectives in a more efficient and effective manner.

Risk Management

(30)

Identify business risks (RM:056)

Business risks refer to the potential for losses or other negative outcomes that can arise from the operations of a business. These risks can be financial, operational, legal, or reputational in nature. Examples of business risks include market volatility, competition, cyber security threats, and regulatory changes. Identifying and managing these risks is an important part of running a successful business.

Risk Management

(30)

Explain ways to assess risk (RM:059)

Risk assessment is the process of identifying, analyzing, and evaluating potential risks in order to determine the level of risk associated with a particular activity or situation. It involves identifying potential risks, analyzing the likelihood and severity of those risks, and then evaluating the risks to determine the level of risk associated with the activity or situation. Risk assessment can be used to identify potential risks and to develop strategies to reduce or eliminate those risks. It can also be used to identify potential opportunities and to develop strategies to capitalize on those opportunities. Risk assessment can be used to inform decision-making and to ensure that risks are managed effectively.

Risk Management

(30)

Develop a risk management program (RM:045)

A Risk Management Program is a system designed to identify, assess, and manage risks associated with an organization's operations. It involves identifying potential risks, assessing their likelihood and impact, and developing strategies to mitigate or eliminate them. The program should include a risk assessment process, risk management strategies, and a monitoring and reporting system. The program should also include a communication plan to ensure that all stakeholders are aware of the risks and their potential impacts. The program should be regularly reviewed and updated to ensure that it remains effective and relevant.

Risk Management

(30)

Explain the nature of channel strategies (CM:009)

Channel strategies refer to the methods and techniques used by businesses to reach their target customers. This includes the selection of channels, such as retail stores, online stores, and other outlets, as well as the pricing, promotion, and distribution strategies used to reach those customers. Channel strategies are important for businesses to ensure that their products and services are available to the right customers at the right time and at the right price. Additionally, channel strategies help businesses to maximize their profits by ensuring that their products and services are available in the most cost-effective manner.

Channel Management

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Select channels of distribution (CM:010)

Channels of distribution refer to the pathways or routes through which goods and services travel from the producer to the consumer. They are the means by which a product or service is made available for use or consumption. Examples of channels of distribution include wholesalers, retailers, online stores, direct sales, and more. The selection of the right channels of distribution is important for the success of any business, as it can help to ensure that the product or service reaches the right customers in the most efficient and cost-effective way.

Channel Management

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Evaluate channel members (CM:011)

Evaluating channel members involves assessing their performance in terms of their ability to meet the goals and objectives of the channel. This includes assessing their ability to generate leads, convert leads into customers, and provide customer service. Additionally, it involves assessing their ability to use the channel's resources effectively, such as marketing materials, customer service tools, and other resources. Finally, it involves assessing their ability to collaborate with other channel members and stakeholders to ensure that the channel is successful.

Channel Management

(14)

Identify market segments (MP:004)

Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing mixes. By identifying and understanding different types of consumers within a market, businesses can better target their products and services to meet the needs of specific customer groups. This helps businesses to maximize their profits by focusing their resources on the most profitable segments.

Market Planning

(27)

Develop customer profile (MP:031)

A customer profile is a detailed description of a customer's characteristics, preferences, and behaviors. It is used to help businesses better understand their target market and create marketing strategies that are tailored to their customers' needs. Developing a customer profile involves collecting data about customers, such as demographics, psychographics, and purchase history, and analyzing it to create a detailed picture of the customer. This information can then be used to create targeted marketing campaigns and product offerings that are tailored to the customer's needs.

Market Planning

(27)

Select target market (MP:005)

A target market is a specific group of consumers that a company is attempting to reach with its products or services. Selecting a target market involves researching and analyzing the characteristics of potential customers, such as age, gender, income level, and location. Once a target market is identified, a company can tailor its marketing efforts to reach that specific group of people.

Market Planning

(27)

Conduct market analysis (market size, area, potential, etc.) (MP:009)

Conducting a market analysis involves researching the size of the market, the area it covers, and its potential. This analysis can be done by looking at the current market size, the potential for growth, and the competition in the area. It can also involve researching the demographics of the area, the customer base, and the potential for new customers. Additionally, it can involve researching the pricing of products and services in the area, the potential for new products and services, and the potential for new markets. Finally, it can involve researching the trends in the area, the potential for new technologies, and the potential for new business models. All of these factors can help to inform a market analysis and provide insight into the potential of the market.

Market Planning

(27)

Conduct SWOT analysis for use in the marketing planning process (MP:010)

A SWOT analysis is a tool used in the marketing planning process to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business or product. Strengths and Weaknesses are internal factors, such as the resources and capabilities of the business, while Opportunities and Threats are external factors, such as the competitive environment and market trends. By conducting a SWOT analysis, businesses can gain a better understanding of their competitive position and develop strategies to capitalize on their strengths and opportunities, while mitigating their weaknesses and threats.

Market Planning

(27)

Conduct competitive analysis (MP:012)

Conducting a competitive analysis involves researching and analyzing the strengths and weaknesses of competitors in order to gain a better understanding of the competitive landscape. This type of analysis can help businesses identify opportunities to differentiate themselves from their competitors and develop strategies to gain a competitive advantage. It can also help businesses identify potential threats from competitors and develop strategies to mitigate those threats.

Market Planning

(27)

Forecast sales for marketing plan (MP:014)

Forecasting sales for Marketing Plan involves predicting the expected sales volume for the plan based on past performance, current market conditions, and other relevant factors. This forecast can be used to inform decisions about budgeting, resource allocation, and other aspects of the marketing plan. It is important to use accurate data and reliable methods when forecasting sales for a marketing plan in order to ensure that the plan is successful.

Market Planning

(27)

Set marketing goals and objectives (MP:015)

Setting marketing goals and objectives is an important part of any successful marketing strategy. Goals and objectives provide direction and focus to the marketing team, helping them to prioritize their efforts and allocate resources. Goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Objectives should be specific and measurable, and should be linked to the overall goals. Examples of marketing goals and objectives include increasing brand awareness, increasing sales, increasing customer loyalty, and increasing website traffic.

Market Planning

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Develop marketing plan (MP:018)

A marketing plan is a document that outlines the strategies and tactics that a business will use to reach its marketing goals. It should include an analysis of the current market, an assessment of the company's competitive position, and a plan for how the company will reach its target audience. The plan should also include a timeline for implementation, a budget, and a list of metrics to measure success.

Market Planning

(27)

Explain strategies for linking performance measures to financial outcomes (MP:020)

Performance measures are indicators of how well an organization is achieving its goals. Linking performance measures to financial outcomes is an important strategy for ensuring that the organization is making progress towards its financial objectives. This can be done by setting specific performance targets that are linked to financial outcomes, such as increasing sales or reducing costs. Additionally, organizations can use financial metrics to measure the success of their performance measures, such as tracking the return on investment (ROI) of a particular initiative. By linking performance measures to financial outcomes, organizations can ensure that their efforts are having a positive impact on their bottom line.

Market Planning

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Translate performance measures into financial outcomes (MP:021)

Performance measures are metrics used to evaluate the success of a business or organization. Translating performance measures into financial outcomes means understanding how the performance measures impact the financial success of the business or organization. This could include understanding how changes in performance measures can lead to increased revenue, decreased costs, or improved profitability. Additionally, it could involve understanding how performance measures can be used to inform decisions about investments, pricing, and other financial decisions.

Market Planning

(27)

Determine initial feasibility of product idea (PM:129)

Determining the initial feasibility of a product idea is the process of evaluating the potential success of the product. This includes assessing the market need, the potential customer base, the competition, and the resources needed to develop and launch the product. It is important to determine the feasibility of a product idea early in the product development process to ensure that resources are not wasted on a product that is unlikely to be successful.

Product/Service Ma...

(85)

Adjust idea to create functional product (PM:204)

This could involve taking an existing idea and making changes to it to make it more useful or taking an existing product and making changes to it to make it more functional. This could involve adding features, changing the design, or making other changes to the product to make it more useful. The goal is to create a product that is more functional and useful than the original idea or product.

Product/Service Ma...

(85)

Create processes for ongoing opportunity recognition (PM:136)

Creating processes for ongoing opportunity recognition involves developing a system for regularly identifying potential opportunities for growth and development. This could include creating a process for regularly scanning the external environment for new trends, technologies, and potential partners, as well as regularly assessing internal resources and capabilities to identify areas of potential improvement. Additionally, creating processes for ongoing opportunity recognition could involve creating a system for regularly engaging with stakeholders to identify potential opportunities and brainstorming new ideas. Finally, creating processes for ongoing opportunity recognition could involve creating a system for regularly evaluating and assessing existing opportunities to ensure they are still viable and relevant.

Product/Service Ma...

(85)

Evaluate customer experience (PM:138)

Customer experience is the overall impression a customer has when interacting with a company or product. Evaluating customer experience involves assessing how customers feel about their interactions with a company or product, including the quality of customer service, the ease of use of the product, and the overall satisfaction with the product or service. Evaluating customer experience can help a company identify areas for improvement and ensure that customers are satisfied with their experience.

Product/Service Ma...

(85)

Plan product mix (PM:006)

Plan product mix is a process of determining the right combination of products and services to meet customer needs and maximize profits. It involves analyzing customer needs, market trends, and competitor offerings to determine the best mix of products and services to offer. The goal is to create a product mix that meets customer needs and is profitable for the company. This process requires careful planning and analysis to ensure the right products and services are offered at the right price.

Product/Service Ma...

(85)

Determine services to provide customers (PM:036)

This could include anything from product or service offerings, customer support, or any other services that you think your customers would benefit from. You should consider the needs of your customers and what they are looking for when deciding what services to provide. Additionally, you should consider the cost of providing these services and how they will impact your bottom line.

Product/Service Ma...

(85)

Identify internal and external service standards (PM:273)

Internal service standards refer to the standards that a company sets for itself in order to provide quality service to its customers. These standards are typically set by the company's management and are used to ensure that the company is providing the best possible service to its customers. Examples of internal service standards include customer service policies, response times, quality of service, and customer satisfaction. External service standards refer to the standards that are set by external organizations, such as government agencies or industry associations. These standards are used to ensure that companies are providing a certain level of service to their customers. Examples of external service standards include industry regulations, customer service guidelines, and customer satisfaction surveys.

Product/Service Ma...

(85)

Build corporate brands (PM:126)

Building corporate brands is the process of creating and managing a company's brand identity. This involves developing a unique and recognizable brand image, creating a consistent message across all channels, and engaging with customers to build loyalty and trust. It also involves creating a strong and recognizable presence in the marketplace, which can help to differentiate a company from its competitors. Ultimately, building corporate brands is about creating a strong and recognizable identity that customers can trust and rely on.

Product/Service Ma...

(85)

Explain the role of customer service in positioning/image (PM:013)

Customer service plays an important role in positioning and image. It is the face of the company and is responsible for creating a positive customer experience. Customer service representatives are the first point of contact for customers and can help shape the customer's perception of the company. They can help build trust and loyalty by providing helpful and friendly service. Additionally, customer service representatives can help to create a positive image by providing accurate and timely information, resolving customer issues quickly, and providing helpful advice. By providing excellent customer service, companies can create a positive image and position themselves as a reliable and trustworthy business.

Product/Service Ma...

(85)

Identify company's unique selling proposition (PM:272)

A company's unique selling proposition (USP) is a statement that describes how the company's product or service is different from its competitors. It is a key element of a company's marketing strategy and helps to differentiate the company from its competitors. The USP should be clear, concise, and memorable, and should focus on the benefits that the company's product or service provides to customers.

Product/Service Ma...

(85)

Build product/service brand (PM:209)

Building a product or service brand involves creating a unique identity that sets it apart from competitors. This includes developing a brand name, logo, tagline, and other visual elements that will be used to represent the product or service. Additionally, it involves creating a brand story and messaging that resonates with the target audience, as well as developing a comprehensive marketing strategy to promote the brand. Ultimately, the goal is to create a strong and recognizable brand that customers will associate with quality and trust.

Product/Service Ma...

(85)

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