Explain the nature of word-of-mouth (WOM) strategies (PR:319)

Word-of-mouth (WOM) strategies are a type of public relations (PR) strategy that focuses on creating positive conversations about a brand, product, or service. This type of strategy relies on people talking about the brand, product, or service to their friends, family, and colleagues, which can help to create a positive reputation and increase brand awareness. WOM strategies can be used to create a positive buzz around a brand, product, or service, and can be used to reach a wider audience than traditional PR strategies.

Discuss the role of customer voice in word-of-mouth strategies (PR:363)

The role of customer voice in word-of-mouth strategies is essential for businesses to understand and leverage. Word-of-mouth strategies rely on customers to spread the word about a product or service, and customer voice is the key to making sure that message is heard. By listening to customer feedback and responding to it, businesses can create a positive customer experience that will encourage customers to share their experiences with others. Additionally, businesses can use customer voice to identify areas of improvement and create strategies to address them. Ultimately, customer voice is an invaluable tool for businesses to use in order to create successful word-of-mouth strategies.

Explain the nature of buzz-marketing (PR:317)

Buzz-marketing is a type of public relations strategy that focuses on creating a "buzz" or excitement around a product or service. It involves creating a conversation around the product or service, often through word-of-mouth, social media, and other forms of digital marketing. The goal of buzz-marketing is to generate interest and excitement in the product or service, which can lead to increased sales and brand recognition.

Explain considerations in developing viral marketing campaigns (PR:312)

Viral marketing campaigns are a type of marketing strategy that uses existing social networks to promote a product or service. When developing a viral marketing campaign, there are several considerations to take into account. First, it is important to identify the target audience and determine the best way to reach them. This may involve using different social media platforms, such as Facebook, Twitter, Instagram, and YouTube. Additionally, it is important to create content that is engaging and shareable, as this will help to ensure that the message is spread quickly and widely. Finally, it is important to track the success of the campaign and make adjustments as needed. By taking these considerations into account, a successful viral marketing campaign can be created.

Describe considerations in developing customer evangelists (PR:273)

Customer evangelists are customers who are passionate about a product or service and are willing to spread the word about it to others. Developing customer evangelists requires a company to consider a few key factors. First, the company must create a product or service that is of high quality and provides value to customers. Second, the company must create a customer experience that is positive and memorable. Third, the company must provide incentives for customers to spread the word about the product or service, such as discounts, free products, or other rewards. Finally, the company must have a strategy for engaging with customer evangelists, such as providing them with exclusive content or access to special events. By considering these factors, a company can create a successful customer evangelism program.

Explain the use of celebrities/influencers as a WOM strategy (PR:321)

Celebrities and influencers can be a powerful tool in a WOM (word-of-mouth) strategy. By leveraging the reach and influence of celebrities and influencers, companies can create a buzz around their product or service and increase brand awareness. This can be done through sponsored posts, product placements, and other forms of promotion. Additionally, celebrities and influencers can help to create a sense of trust and credibility for a brand, as their followers are more likely to trust their opinion. Ultimately, using celebrities and influencers as part of a WOM strategy can be an effective way to reach a large audience and increase brand visibility.

Describe referral programs that can be used to build brand/promote products (PR:277)

Referral programs are a great way to build brand and promote products. They involve incentivizing customers to refer their friends and family to a product or service. This can be done by offering discounts, free products, or other rewards for successful referrals. Referral programs are a great way to increase brand awareness and drive sales, as customers are more likely to purchase from a company that their friends and family have recommended. Additionally, referral programs can help to build customer loyalty, as customers are more likely to remain loyal to a company that rewards them for their referrals.

Explain the use of product placement (PR:323)

Product placement is a form of advertising where a company pays to have its product featured in a movie, TV show, or other media. This type of advertising is used to create brand awareness and increase sales. Product placement can be subtle or overt, and it can be used to target specific audiences. For example, a company may pay to have its product featured in a movie that appeals to a certain demographic. Product placement can also be used to create a positive association between the product and the movie or TV show.

Discuss types of direct mail tactics (PR:301)

Direct mail tactics are strategies used to reach potential customers through physical mail. These tactics can include postcards, letters, catalogs, brochures, flyers, and more. Each type of direct mail tactic has its own advantages and disadvantages, and can be used to target different audiences. Postcards are a great way to quickly get a message across, while letters are more personal and can be used to provide more detailed information. Catalogs and brochures are great for showcasing products and services, while flyers are great for promoting events or special offers. All of these tactics can be used to reach potential customers and increase sales.

Explain the nature of online advertising (e.g., email, search, social media, display, mobile, etc.)(PR:164)

Online advertising is a form of marketing that uses the internet to reach potential customers. It can take many forms, including email, search, social media, display, and mobile. Email advertising involves sending promotional messages to a list of subscribers. Search advertising involves placing ads on search engine results pages. Social media advertising involves placing ads on social media platforms like Facebook, Twitter, and Instagram. Display advertising involves placing ads on websites and apps. Mobile advertising involves placing ads on mobile devices like smartphones and tablets. All of these forms of online advertising can be used to reach potential customers and increase brand awareness.

Explain the nature of email marketing tactics (PR:165)

Email marketing tactics are strategies used to reach out to potential customers through email. These tactics can include sending out newsletters, promotional offers, and other types of content to engage customers and drive sales. Email marketing tactics are used to build relationships with customers, increase brand awareness, and generate leads. They can also be used to nurture existing customers and increase customer loyalty. Email marketing tactics are an important part of any digital marketing strategy and can be used to reach a wide range of audiences.

Explain the role of business websites in digital marketing (PR:364)

Business websites play an important role in digital marketing. They are the primary platform for businesses to showcase their products and services, as well as to communicate with their customers. Business websites can be used to create content, such as blog posts, videos, and podcasts, that can be shared across multiple digital marketing channels. They can also be used to capture leads and build relationships with customers. Additionally, business websites can be used to track customer behavior and analyze data to inform marketing decisions. Ultimately, business websites are a key component of any digital marketing strategy.

Explain the use of social media for digital marketing (PR:365)

Social media is an important tool for digital marketing. It allows businesses to reach a wide audience quickly and cost-effectively. Through social media, businesses can create content that is tailored to their target audience, build relationships with customers, and increase brand awareness. Additionally, businesses can use social media to track customer feedback and measure the success of their campaigns. Social media is also a great way to engage with customers, build relationships, and drive sales. By leveraging the power of social media, businesses can create an effective digital marketing strategy that will help them reach their goals.

Describe the use of blogging for marketing communications (PR:281)

Blogging is a powerful tool for marketing communications. It allows businesses to create content that is easily shared and distributed to a wide audience. Blogging can be used to promote products, services, and events, as well as to provide valuable information to customers. It can also be used to build relationships with customers, create brand awareness, and increase website traffic. Additionally, blogging can be used to increase search engine rankings, as well as to generate leads and sales.

Explain the use of RSS feeds (PR:324)

RSS feeds are a type of web feed that allow users to access updates to websites in a standardized, computer-readable format. RSS feeds are used to deliver regularly changing web content, such as blog entries, news headlines, audio, and video, in a way that is easy for users to access and read. RSS feeds are typically used by news websites, blogs, and other websites that regularly update their content. RSS feeds allow users to subscribe to a website and receive updates whenever new content is posted.

Discuss the use of podcasts/webcasts (PR:298)

Podcasts and webcasts are digital audio or video recordings that are available online for streaming or downloading. They are typically used to provide information or entertainment to a wide audience. Podcasts and webcasts can be used to share news, interviews, lectures, and other content. They are often used by businesses and organizations to promote their products and services, as well as to provide educational content. Podcasts and webcasts can also be used to create a community of listeners or viewers, allowing for discussion and feedback.

Discuss the use of social bookmarking/tagging (PR:300)

Social bookmarking/tagging is a way of organizing and sharing web content. It allows users to save and categorize webpages, images, videos, and other digital content. This content can then be shared with other users, allowing them to access the same content. Social bookmarking/tagging also allows users to add tags to content, which can help to organize and categorize the content. This makes it easier for users to find content that is relevant to their interests. Additionally, social bookmarking/tagging can help to increase the visibility of content, as it can be shared with a wider audience.

Explain the use of video/images for digital marketing (PR:366)

Video and images are powerful tools for digital marketing. They can be used to create engaging content that captures the attention of potential customers and encourages them to take action. Video and images can be used to showcase products and services, demonstrate how to use them, and create a visual story that resonates with customers. Images can also be used to create a visual representation of a brand, which can help to build trust and loyalty. Additionally, video and images can be used to create ads that are targeted to specific audiences, helping to increase the reach of a digital marketing campaign.

Describe mobile marketing tactics (PR:276)

Mobile marketing tactics are strategies used to reach and engage customers through their mobile devices. Tactics can include SMS and MMS messaging, mobile app notifications, mobile search engine optimization, mobile display advertising, and location-based services. These tactics are used to target customers with relevant, timely, and personalized messages that are tailored to their interests and needs. Mobile marketing tactics are an effective way to reach customers and build relationships with them.

Explain mobile marketing applications (PR:367)

Mobile marketing applications are tools used to reach customers through their mobile devices. These applications can be used to send promotional messages, coupons, and other marketing materials directly to customers. They can also be used to track customer engagement and analyze customer data. Mobile marketing applications are an effective way to reach customers on the go and can be used to increase brand awareness, drive sales, and build customer loyalty.

Discuss the use of search-engine optimization tactics for digital marketing (PR:299)

Search engine optimization (SEO) is a set of tactics used to increase the visibility of a website or web page in a search engine's unpaid results. SEO tactics can be used to improve a website's ranking in search engine results pages (SERPs) and drive more organic traffic to the website. SEO tactics can include optimizing content for keywords, creating backlinks, improving website speed, and improving website usability. By utilizing SEO tactics, digital marketers can increase their website's visibility and reach more potential customers.

Identify effective advertising headlines (PR:330)

Effective advertising headlines are short, catchy phrases that capture the attention of the reader and communicate the main message of the advertisement. They should be concise, creative, and memorable, and should be able to stand out from other advertisements. Additionally, effective headlines should be relevant to the product or service being advertised and should be tailored to the target audience.

Explain the use of storytelling in marketing (PR:388)

Storytelling in marketing is a powerful tool used to engage customers and create an emotional connection with a brand. By creating stories that are relatable and memorable, marketers can create a strong bond between the customer and the brand. Storytelling can be used to create a narrative around a product or service, highlighting the benefits and features in a way that resonates with the customer. It can also be used to create a brand identity and build trust with customers. By using storytelling, marketers can create a unique and memorable experience for customers that will help them remember the brand and its products.

Describe the nature of copy strategies (PR:126)

Copy strategies are techniques used by public relations professionals to create effective messages for their target audiences. These strategies involve researching the target audience, understanding their needs and interests, and crafting messages that will resonate with them. Copy strategies can include using persuasive language, storytelling, and other techniques to create an emotional connection with the audience. They also involve understanding the media landscape and how to best reach the target audience. Copy strategies are essential for successful public relations campaigns.

Write copy for advertisements (PR:368)

Copywriting for advertisements is the process of creating persuasive and engaging content to promote a product, service, or brand. It involves crafting a message that resonates with the target audience and encourages them to take action. Copywriting for advertisements requires an understanding of the target audience, the product or service being advertised, and the desired outcome. It also requires creativity and an ability to craft compelling messages that will capture the attention of the reader.

Discuss the nature of effective direct-mail copy (PR:294)

Direct-mail copy is the written content of a direct-mail marketing campaign. It is the text that is used to communicate the message of the campaign to the target audience. Effective direct-mail copy should be concise, clear, and persuasive. It should be tailored to the target audience and should include a call-to-action that encourages the reader to take the desired action. Additionally, it should be creative and engaging, and should be able to stand out from the competition.

Write direct-mail letters (PR:122)

Direct-mail letters are letters sent directly to potential customers or clients through the mail. These letters are used to promote products or services, inform customers of upcoming events, or to solicit donations. Direct-mail letters are an effective way to reach a large audience and can be used to target specific demographics. They are also cost-effective and can be tailored to the needs of the recipient.

Describe the nature of effective Internet ad copy (PR:279)

Effective Internet ad copy is written with the intention of persuading the reader to take a desired action. It should be concise, clear, and compelling, and should focus on the benefits of the product or service being advertised. It should also be tailored to the target audience, using language and visuals that will resonate with them. Additionally, effective Internet ad copy should include a call to action, such as a link to a website or a phone number, to encourage the reader to take the desired action.

Write e-mail marketing copy (PR:362)

E-mail marketing copy is a type of digital marketing that involves creating and sending emails to potential customers in order to promote products or services. The copy should be engaging and informative, and should include a call-to-action that encourages readers to take the desired action. It should also be tailored to the target audience, and should be optimized for mobile devices. With the right e-mail marketing copy, businesses can reach a wide audience and increase their sales.

Execute targeted emails (PR:166)

Executing targeted emails means sending emails to specific individuals or groups of people that have been identified as potential customers or stakeholders. This could include sending emails to people who have expressed interest in a product or service, or to people who have been identified as potential influencers in a particular market. Targeted emails are an effective way to reach out to potential customers and stakeholders, as they are tailored to the individual or group's interests and needs.

Write content for use on the website (PR:370)

When writing content for a website, an employee should focus on creating engaging and informative content that is relevant to the target audience. This means understanding the needs and interests of the audience and tailoring the content to meet those needs. The employee should also use appropriate keywords and phrases to optimize the content for search engines, while still maintaining readability and avoiding keyword stuffing. Additionally, the content should be well-organized and formatted with headings, bullet points, and images to make it visually appealing and easy to scan. By following these best practices, an employee can create high-quality content that effectively promotes the company's products or services and engages the target audience.

Write content for use in social media (PR:371)

Social media is a great way to reach out to your target audience and build relationships with them. It's an effective way to promote your brand, products, and services, and to engage with customers. With the right content, you can create a positive image for your business and build trust with your customers.

Maintain a consistent brand voice in social content (PR:389)

Maintaining a consistent brand voice in social content is essential for creating a recognizable and memorable brand identity. This means that all of your social media posts should have a similar tone, style, and message. This will help your audience to quickly recognize your brand and understand what you stand for. Additionally, it will help to create a unified and cohesive brand image across all of your social media channels.

Develop and package content for social distribution (PR:390)

Developing and packaging content for social distribution involves creating content that is tailored to the specific platform it will be distributed on. This includes considering the platform's audience, the type of content that performs best on the platform, and the format that works best for the platform. Once the content is created, it must be packaged in a way that is optimized for the platform, such as using the correct image sizes, hashtags, and other elements that will help the content stand out and be seen by the right people.

Explain the nature of effective mobile ad copy (PR:318)

Effective mobile ad copy is the text used in mobile advertising campaigns to attract and engage potential customers. It should be concise, clear, and persuasive, and should be tailored to the specific audience it is targeting. It should also be optimized for mobile devices, as the text should be easy to read on a small screen. Additionally, effective mobile ad copy should include a call-to-action that encourages users to take the desired action, such as clicking on the ad or downloading an app.

Write mobile marketing content (PR:372)

Mobile marketing content is content that is created specifically for mobile devices, such as smartphones and tablets. This content can include text, images, videos, and other interactive elements that are designed to engage users and encourage them to take action. It can be used to promote products and services, build brand awareness, and drive traffic to websites. Mobile marketing content should be optimized for the device it is being viewed on, as well as for the user's experience.

Repurpose content for use in multiple platforms (PR:373)

Repurposing content for use in multiple platforms means taking existing content and adapting it for use in different formats. This could include taking a blog post and turning it into a video, or taking a podcast and turning it into an infographic. By repurposing content, you can reach a wider audience and increase engagement with your content.

Describe the use of color in advertisements (PR:123)

Color is an important element in advertising, as it can be used to evoke certain emotions and create a memorable impression. Color can be used to draw attention to a particular product or message, as well as to create a sense of urgency or excitement. For example, bright colors can be used to draw attention to a product or message, while softer colors can be used to create a calming or soothing effect. Additionally, color can be used to create a sense of familiarity or trust, as certain colors are associated with certain brands or products. Ultimately, the use of color in advertisements can be used to create a powerful and memorable impression that will help to increase sales.

Describe the elements of design (PR:222)

The elements of design are the basic components that are used to create a design. These elements include line, shape, color, texture, space, form, and value. Line is used to create a sense of movement, shape is used to create a sense of structure, color is used to create a sense of emotion, texture is used to create a sense of texture, space is used to create a sense of depth, form is used to create a sense of volume, and value is used to create a sense of contrast. All of these elements are used together to create a cohesive design.

Explain the use of illustrations in advertisements (PR:322)

Illustrations are often used in advertisements to help capture the attention of viewers and to help convey a message in a more visually appealing way. Illustrations can be used to create a sense of emotion, to help explain a concept, or to create a memorable image that viewers can associate with the product or service being advertised. Illustrations can also be used to help create a sense of familiarity with a product or service, as well as to help create a sense of trust and credibility.

Discuss the nature of typography (PR:295)

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It involves the thoughtful and deliberate selection of typefaces, point size, line length, leading, tracking, kerning, color, and other elements. Typography is an important part of the design process and can have a significant impact on how a message is perceived. It can be used to create a sense of hierarchy, evoke emotion, and establish a visual identity.

Explain type styles used in advertisements (PR:326)

Type styles used in advertisements are the fonts and lettering used to create the text in an advertisement. Different type styles can be used to create a certain look or feel for the advertisement. For example, a bold font may be used to emphasize a certain message, while a more subtle font may be used to create a more calming atmosphere. Type styles can also be used to create a sense of hierarchy, with larger and bolder fonts used for headlines and smaller and more subtle fonts used for body text. By carefully selecting the right type styles, advertisers can create an effective advertisement that stands out and captures the attention of their target audience.

Describe effective advertising layouts (PR:275)

Effective advertising layouts are designed to draw the attention of the viewer and communicate the message of the advertisement in a clear and concise way. They should be visually appealing and organized in a way that is easy to understand. Effective advertising layouts typically include a headline, body copy, and visuals that are relevant to the message. The visuals should be placed strategically to draw the viewer's attention and the body copy should be concise and to the point. Additionally, the layout should be designed to fit the medium in which it is being presented, such as print, digital, or television.

Identify types of drawing media (PR:334)

Drawing media refers to the materials used to create a drawing. Common types of drawing media include pencils, pens, charcoal, pastels, markers, and ink. Each type of media has its own unique characteristics and can be used to create different effects. Pencils are versatile and can be used to create a wide range of tones and textures. Pens are great for creating precise lines and details. Charcoal and pastels are great for creating bold, expressive lines and shading. Markers are great for creating bright, vibrant colors. Ink is great for creating detailed line work.

Explain the impact of color harmonies on composition (PR:314)

Color harmonies are an important element of composition. They can be used to create a sense of balance and unity in a piece of artwork. Color harmonies are created by combining colors that are related to each other in some way, such as analogous colors, complementary colors, or triadic colors. These color combinations can be used to create a sense of harmony and unity in a composition, as well as to draw attention to certain elements of the artwork. Color harmonies can also be used to create a sense of depth and perspective in a composition, as well as to create a mood or atmosphere. By using color harmonies, an artist can create a visually pleasing and unified composition.

Describe digital color concepts (PR:274)

Digital color concepts refer to the way colors are represented and manipulated in digital media. This includes the use of color models such as RGB (Red, Green, Blue), CMYK (Cyan, Magenta, Yellow, Black), and HSL (Hue, Saturation, Lightness). These models are used to create and manipulate colors in digital images, videos, and other digital media. Additionally, color spaces are used to define the range of colors that can be represented in a digital image. Color management is also used to ensure consistent color reproduction across different devices and platforms.

Check advertising proofs (PR:130)

Checking advertising proofs is a process that involves reviewing the content of an advertisement before it is published. This includes reviewing the text, images, and other elements of the ad to ensure accuracy and compliance with any applicable regulations.

Explain website-development process (PR:328)

Website development is the process of creating a website for the internet. It involves a number of steps, including planning, designing, coding, testing, and launching. The process begins with planning, which involves understanding the purpose of the website, the target audience, and the content that will be included. Next, the design phase involves creating a visual representation of the website, including the layout, colors, and fonts. After the design is complete, the coding phase begins, which involves writing the code that will make the website functional. Once the coding is complete, the website is tested to ensure that it works properly. Finally, the website is launched and made available to the public.

Identify strategies for attracting targeted audience to website (PR:333)

Attracting a targeted audience to a website is an important part of any successful online marketing strategy. There are several strategies that can be used to attract a targeted audience to a website. These include creating content that is relevant to the target audience, optimizing the website for search engines, using social media to promote the website, and running targeted advertising campaigns. Additionally, using email marketing, influencer marketing, and referral programs can help to attract a targeted audience to the website.

Determine advertising reach of media (PR:225)

Advertising reach of media refers to the number of people who are exposed to an advertisement or message. To determine the reach of a media campaign, you need to consider the size of the audience, the frequency of the advertisement, and the type of media used. For example, a television commercial may have a larger reach than a radio ad, but a radio ad may have a higher frequency. Additionally, the reach of a media campaign can be measured by tracking the number of impressions, clicks, or views it receives.