MARKETING CAREER CLUSTER

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Explain distribution issues and trends (OP:377)

Distribution issues and trends refer to the challenges and changes that occur in the distribution of goods and services. These issues and trends can include changes in consumer demand, the emergence of new technologies, and the development of new distribution channels. For example, the rise of e-commerce has created a new distribution channel for businesses to reach customers, while the increasing demand for convenience has led to the emergence of new delivery services. Additionally, the increasing cost of transportation and labor can create challenges for businesses in terms of how they distribute their goods and services.

Operations

(370)

Discuss the use of electronic data interchange (EDI) (OP:378)

Electronic Data Interchange (EDI) is a technology used to facilitate the exchange of business documents between two or more organizations. EDI is used to streamline the process of exchanging data, such as orders, invoices, and shipping information, by eliminating the need for manual data entry. EDI also helps to reduce the cost of data exchange, as well as the time it takes to process orders. EDI is used in a variety of industries, including retail, healthcare, and manufacturing.

Operations

(370)

Price mark merchandise (OP:390)

To price mark merchandise, an employee should first determine the cost of the item, including the purchase price, any shipping or handling fees, and any additional expenses associated with obtaining the product. Once the cost has been determined, the employee should consider the desired profit margin, taking into account any overhead expenses, such as rent and employee salaries. Next, the employee should research the competition's prices and factor in the perceived value of the merchandise to the target market. Finally, the employee can apply any promotional discounts or sales to incentivize customers to make a purchase. By following these steps, an employee can price mark merchandise effectively, ensuring that the prices are competitive, profitable, and attractive to customers.

Operations

(370)

Make and record price changes (OP:391)

Refers to the process of making and recording changes to the prices of goods or services. This could involve updating prices in a database or spreadsheet, or making changes to the prices listed on a website or in a store. It is important to keep accurate records of any price changes, as this ensures that customers are charged the correct amount for their purchases.

Operations

(370)

Identify hang-tag needs (OP:392)

Hang-tag needs refer to the requirements for attaching a hang-tag to a product. This could include the size, shape, and material of the hang-tag, as well as the type of attachment needed to secure it to the product. Hang-tags are often used to provide product information, such as size, price, and care instructions. They can also be used for branding and promotional purposes. Identifying the hang-tag needs for a product is an important step in the product design process.

Operations

(370)

Assign codes to each product item (OP:393)

Assigning codes to each product item is a way of organizing and tracking items. Each product item is assigned a unique code that can be used to identify the item and its associated information. This code can be used to look up information about the item, such as its price, availability, and other details. This helps to streamline the process of tracking and managing inventory.

Operations

(370)

Route stock to sales floor (OP:394)

Route stock to sales floor is a process that involves transferring inventory from the warehouse to the sales floor. This process is necessary to ensure that the store has enough stock to meet customer demand. The process includes receiving the inventory from the warehouse, verifying the quantity and quality of the items, and then moving the items to the sales floor. Once the items are on the sales floor, they can be sold to customers. is the operational procedure number for this process.

Operations

(370)

Rotate stock (OP:395)

Rotating stock means to regularly replace old stock with new stock. In this case, refers to a specific stock item that needs to be replaced. This could mean that the stock item is out of date, has been damaged, or is no longer in demand. Rotating stock helps to ensure that customers have access to the latest products and that businesses are not stuck with outdated or damaged items.

Operations

(370)

Enter product descriptions into a PoS system (OP:398)

Referring to entering product descriptions into a Point of Sale (POS) system. This is a system used to track sales and inventory in a retail store. The is the code for the product that needs to be entered into the system. This code is used to identify the product and its associated information, such as the product name, price, and description. Once the product is entered into the system, it can be tracked and managed more easily.

Operations

(370)

Maintain inventory levels (OP:407)

Maintaining inventory levels is the process of ensuring that the right amount of inventory is available at all times. This includes tracking inventory levels, forecasting future needs, and ordering new inventory when necessary. It is important to maintain inventory levels in order to ensure that customers have access to the products they need and that businesses have the necessary supplies to operate.

Operations

(370)

Report out-of-stocks (OP:408)

A report out-of-stocks is a report that provides information on items that are out of stock in a particular store or location. This report is used to identify which items are not available for sale, and to help determine the cause of the out-of-stock situation. It can also be used to identify potential opportunities to increase sales by restocking the item or finding a suitable substitute.

Operations

(370)

Complete inventory counts (OP:409)

Complete inventory counts is a process that involves counting all of the items in a store's inventory to ensure that the records are accurate and up to date. This process is important for businesses to ensure that they have the right amount of stock on hand and that they are not overstocked or understocked. It also helps to identify any discrepancies between the actual inventory and the records.

Operations

(370)

Monitor merchandise classification system (OP:410)

The Monitor Merchandise Classification System system and is used to identify and track items in a store's inventory. The system is designed to provide a consistent way to classify and categorize merchandise, making it easier to track and manage inventory. It also helps to ensure that items are accurately priced and that customers are charged the correct amount.

Operations

(370)

Allocate merchandise to stores/regions (OP:411)

is a process used to allocate merchandise to stores and regions. This process involves determining the quantity of merchandise to be allocated to each store or region, based on factors such as demand, inventory levels, and sales trends. The process also involves ensuring that the merchandise is distributed in a timely and efficient manner, and that it meets the needs of the customers. Additionally, helps to ensure that the merchandise is allocated in a way that maximizes profits for the company.

Operations

(370)

Track stock by location for department/class/vendor level (OP:412)

Businesses should track stock by location for department, class, and vendor level. This means that the business should keep track of the stock they have in each department, class, and vendor, and the location of each item. This will help the business to know what stock they have in each location, and how much of each item they have in each location. This will help the business to better manage their inventory and ensure that they have the right amount of stock in each location.

Operations

(370)

Implement category management process (OP:417)

Category management is a process used to optimize the supply chain and maximize the value of products and services. It involves analyzing customer needs and preferences, understanding the competitive landscape, and developing strategies to meet customer needs. The process includes analyzing the current product portfolio, identifying opportunities for improvement, and developing strategies to increase sales and profitability. The goal of category management is to create a competitive advantage by providing customers with the best value for their money. Implementing a category management process involves creating a plan to identify customer needs, develop strategies to meet those needs, and monitor the results. This process can help organizations increase sales, improve customer satisfaction, and reduce costs.

Operations

(370)

Ensure timely delivery of advertised merchandise (OP:420)

Ensuring timely delivery of advertised merchandise is an important part of providing excellent customer service. This means that all orders should be shipped out within the time frame that was advertised, or sooner if possible. This helps to ensure that customers receive their orders in a timely manner and are satisfied with their purchase. Additionally, it is important to keep customers informed of any delays or changes in delivery times. This helps to build trust and loyalty with customers, which is essential for any successful business.

Operations

(370)

Explain the evolution of retailing (PD:148)

Retailing has evolved significantly over the years, from the traditional brick-and-mortar stores to the modern online shopping experience. In the past, customers had to physically visit a store to purchase goods, but now customers can shop from the comfort of their own homes. Additionally, the rise of e-commerce has allowed retailers to expand their reach to a global audience. Retailers have also adopted new technologies such as artificial intelligence and machine learning to better understand customer preferences and provide more personalized shopping experiences. As technology continues to evolve, so too will the retail industry, allowing retailers to better serve their customers and remain competitive in the market.

Professional Devel...

(264)

Describe the role of merchandisers in retailing (PD:128)

Merchandisers play an important role in retailing. They are responsible for selecting, pricing, and displaying merchandise in stores. They must be knowledgeable about the products they are selling and be able to identify trends in the market. They must also be able to forecast demand and plan inventory accordingly. Merchandisers must also be able to negotiate with suppliers to get the best prices and terms for the store. They must also be able to create attractive displays that will draw customers in and encourage them to purchase. Finally, merchandisers must be able to analyze sales data to determine which products are selling well and which need to be removed from the shelves.

Professional Devel...

(264)

Identify career opportunities in retailing (PD:038)

Retailing is a broad field that offers a variety of career opportunities. Retailers may work in a variety of roles, such as sales associates, store managers, merchandisers, buyers, and customer service representatives. Sales associates are responsible for helping customers find the products they need, providing customer service, and processing payments. Store managers are responsible for overseeing the day-to-day operations of the store, such as hiring and training staff, managing inventory, and ensuring customer satisfaction. Merchandisers are responsible for selecting and displaying products in the store, while buyers are responsible for selecting and purchasing products for the store. Finally, customer service representatives are responsible for helping customers with any issues or questions they may have.

Professional Devel...

(264)

Explain career opportunities in merchandising (PD:134)

Merchandising is a field of business that involves the buying, selling, and marketing of products. Career opportunities in merchandising include roles such as buyers, planners, visual merchandisers, and store managers. Buyers are responsible for selecting the products that a store will carry, while planners are responsible for forecasting sales and managing inventory. Visual merchandisers create attractive displays to draw customers into the store, and store managers are responsible for overseeing the day-to-day operations of the store. Merchandising is a great field for those who are interested in the business side of retail.

Professional Devel...

(264)

Obtain samples (PM:253)

Obtaining samples means to acquire a certain number of items for testing or research purposes. This can be done by purchasing the items, collecting them from a specific location, or by taking them from a larger sample. The number 253 in this prompt is the number of samples that need to be obtained.

Product/Service Ma...

(85)

Determine quality of merchandise to offer (PM:223)

Determining the quality of merchandise to offer is an important part of running a successful business. Quality merchandise can help to attract customers, increase sales, and build customer loyalty. To determine the quality of merchandise to offer, it is important to consider factors such as customer needs, market trends, and the cost of production. Additionally, it is important to consider the quality of the materials used in the production of the merchandise, as well as the quality of the finished product. By taking all of these factors into consideration, businesses can ensure that they are offering the highest quality merchandise to their customers.

Product/Service Ma...

(85)

Plan merchandise assortment (e.g., styling, sizes, quantities, colors) (PM:254)

Planning merchandise assortment involves determining the types of items to be sold, the styling, sizes, quantities, and colors of those items. This process requires careful consideration of the target customer, the store's overall aesthetic, and the current trends in the market. It is important to ensure that the assortment is balanced and that there is a variety of items to appeal to different customers. Additionally, it is important to consider the cost of the items and the potential for profit. By carefully planning the merchandise assortment, a store can ensure that it is offering the right items to its customers.

Product/Service Ma...

(85)

Explain the nature of merchandise plans (budgets) (PM:061)

Merchandise plans (or budgets) are financial plans that outline the amount of money a business will spend on merchandise for a given period of time. These plans are typically created by the merchandising team and are used to ensure that the business is able to meet its sales goals and maximize profits. The plans will include the types of merchandise to be purchased, the quantity of each item, the cost of each item, and the expected sales of each item. The plans also take into account any discounts or promotions that may be available. The plans are used to ensure that the business is able to purchase the right amount of merchandise at the right price, while also ensuring that the merchandise is sold at a profit.

Product/Service Ma...

(85)

Calculate open-to-buy (PM:058)

Open-to-buy (OTB) is a calculation used in retail to determine the amount of inventory that can be purchased for a given period of time. It is calculated by subtracting the current inventory level from the budgeted inventory level. OTB is used to ensure that the inventory level is kept at an optimal level and that the budget is not exceeded.

Product/Service Ma...

(85)

Create/maintain daily sales plan (PM:219)

A daily sales plan is a strategy used to ensure that sales goals are met on a daily basis. It involves creating a plan for each day that outlines the activities and tasks that need to be completed in order to reach the desired sales goals. This plan should include specific goals, strategies, and tactics that will be used to reach those goals. Additionally, it should include a timeline for when each task should be completed and a system for tracking progress. Finally, it should include a plan for maintaining the daily sales plan, such as regular reviews and updates.

Product/Service Ma...

(85)

Identify emerging trends (PM:257)

Emerging trends refer to new ideas, technologies, or practices that are gaining traction in a particular industry or field. They can be identified by monitoring changes in the market, customer needs, and industry developments. By understanding emerging trends, organizations can stay ahead of the competition and capitalize on new opportunities.

Product/Service Ma...

(85)

Plan stock (PM:062)

Plan stock is a type of inventory management system that is used to track and manage the stock of a business. It is used to keep track of the quantity of items in stock, the cost of the items, and the location of the items. The system also allows for the tracking of orders and the forecasting of future stock needs. This system helps businesses to ensure that they have the right amount of stock on hand at all times, and helps to reduce the risk of overstocking or understocking.

Product/Service Ma...

(85)

Plan reductions (e.g., anticipated markdowns, employee/other discounts, stock shortages)(PM:063)

Plan reductions refer to the strategies that businesses use to reduce costs and increase profits. This could include anticipated markdowns, which are discounts that are planned in advance to encourage customers to purchase items. Employee and other discounts are discounts that are offered to certain groups of people, such as employees or members of a loyalty program. Stock shortages refer to when a business does not have enough of a certain item in stock to meet customer demand. Plan reductions are a way for businesses to reduce costs and increase profits while still providing customers with the items they need.

Product/Service Ma...

(85)

Plan purchases (PM:064)

Plan purchases is a project management process that involves planning and budgeting for the purchase of goods and services. This process involves researching potential vendors, evaluating their offerings, and negotiating prices and terms. It also includes creating a timeline for the purchase, tracking progress, and ensuring that the purchase is completed on time and within budget. The goal of this process is to ensure that the organization is getting the best value for its money.

Product/Service Ma...

(85)

Compare and contrast buying from domestic sources with that of foreign sources (PM:192)

Buying from domestic sources refers to purchasing goods and services from within the same country. This could include buying from local businesses, or from larger companies that are based in the same country. On the other hand, buying from foreign sources involves purchasing goods and services from outside of the country. This could include buying from international companies, or from smaller businesses located in other countries. When it comes to comparing and contrasting buying from domestic sources with that of foreign sources, there are a few key differences. For example, buying from domestic sources typically involves lower shipping costs, as the goods are already located within the same country. Additionally, buying from domestic sources can often be more convenient, as it is easier to access customer service and support. On the other hand, buying from foreign sources can often be cheaper, as the cost of goods and services may be lower in other countries. Additionally, buying from foreign sources can provide access to a wider variety of goods and services that may not be available domestically.

Product/Service Ma...

(85)

Determine final cost of purchases from domestic and international sources (PM:193)

To calculate the final cost of purchases from both domestic and international sources. This would involve adding up the cost of all purchases from domestic sources, then adding up the cost of all purchases from international sources, and then adding the two totals together to get the final cost. Depending on the type of purchases, additional costs such as taxes, shipping, and duties may need to be taken into account.

Product/Service Ma...

(85)

Write purchase orders (PM:258)

A purchase order (PO) is a document sent from a buyer to a seller, indicating the type, quantity, and agreed-upon price for goods or services the seller will provide to the buyer. The purchase order number is a unique identifier assigned to the PO to help track it. The PO is used to control the purchasing of products and services from external suppliers. It serves as a legal offer to buy goods and services and is often used in business-to-business transactions.

Product/Service Ma...

(85)

Analyze the use of central buying (PM:259)

Central buying is a purchasing strategy used by organizations to purchase goods and services from a single source. This strategy is used to reduce costs, increase efficiency, and improve the quality of goods and services. Central buying allows organizations to leverage their buying power and negotiate better prices with suppliers. It also allows organizations to streamline their purchasing process, as they can purchase all their goods and services from one source. Additionally, central buying can help organizations reduce their inventory costs, as they can purchase in bulk and store fewer items. Finally, central buying can help organizations reduce their risk, as they can purchase from a single, reliable source.

Product/Service Ma...

(85)

Determine stock turnover (PM:224)

Stock turnover is a measure of how quickly a company is selling its inventory. It is calculated by dividing the cost of goods sold (COGS) by the average inventory for a given period of time. This ratio helps to determine how efficiently a company is managing its inventory and how quickly it is selling its products. A higher stock turnover ratio indicates that the company is selling its inventory quickly and efficiently, while a lower ratio indicates that the company is not selling its inventory as quickly.

Product/Service Ma...

(85)

Determine what to buy/reorder (PM:260)

This could refer to a specific item or items that need to be purchased or reordered for a business or organization. The decision of what to buy or reorder should be based on the current inventory levels, customer demand, and budget. It is important to consider all of these factors when making a decision on what to buy or reorder.

Product/Service Ma...

(85)

Determine quantities to buy/reorder (PM:261)

Determining quantities to buy/reorder is a process of calculating the amount of a product or service that needs to be purchased or reordered in order to meet customer demand. This process involves analyzing customer demand, inventory levels, and other factors to determine the optimal quantity of a product or service to purchase or reorder. This helps to ensure that customers are able to receive the products or services they need in a timely manner, while also helping to minimize costs associated with overstocking or understocking.

Product/Service Ma...

(85)

Determine when to buy/reorder (PM:262)

is a type of inventory management system that helps businesses determine when to buy or reorder inventory. The system uses a variety of factors, such as current inventory levels, sales trends, and customer demand, to calculate the optimal time to purchase or reorder inventory. This helps businesses ensure that they have the right amount of inventory on hand to meet customer needs and maximize profits.

Product/Service Ma...

(85)

Establish reorder points (PM:232)

Reorder points are the levels of inventory at which a business should order more of a particular item. Establishing reorder points involves determining the amount of inventory needed to meet customer demand and the lead time required to receive new inventory. Reorder points should be set to ensure that the business has enough inventory to meet customer demand without having too much inventory on hand, which can lead to higher costs.

Product/Service Ma...

(85)

Evaluate vendors' goods and services (PM:239)

Evaluating vendors' goods and services means assessing the quality, cost, and availability of the products and services they offer. This process involves researching the vendors, comparing their offerings to those of other vendors, and determining which vendor offers the best value for the money. It also involves assessing the vendors' customer service, delivery times, and other factors that may affect the quality of the goods and services they provide. Ultimately, the goal is to find the vendor that offers the best combination of quality, cost, and availability.

Product/Service Ma...

(85)

Choose vendors (PM:263)

Choosing vendors is an important part of project management. It involves researching potential vendors, evaluating their services, and selecting the best one for the project. The process should include gathering information about the vendor's capabilities, experience, and pricing, as well as assessing their reputation and customer service. Once the best vendor is chosen, the project manager should negotiate a contract and ensure that the vendor meets all of the project's requirements.

Product/Service Ma...

(85)

Negotiate terms with suppliers (PM:264)

Negotiating terms with suppliers is the process of discussing and agreeing on the terms of a business relationship between a buyer and a supplier. This includes the price, payment terms, delivery terms, and other conditions of the agreement. Negotiations should be conducted in a professional and respectful manner, and both parties should strive to reach an agreement that is mutually beneficial.

Product/Service Ma...

(85)

Identify components of a retail image (PM:243)

A retail image is the overall look and feel of a retail store. It includes the store's physical appearance, such as the layout, design, and décor, as well as the customer service, product selection, and pricing. It also includes the store's branding, such as its logo, colors, and messaging. All of these components work together to create an overall impression of the store and its offerings.

Product/Service Ma...

(85)

Analyze information from suppliers (IM:300)

Analyzing information from suppliers involves gathering data from suppliers and using it to make decisions about how to best manage the supply chain. This could include evaluating supplier performance, assessing the quality of their products and services, and understanding their pricing and delivery timelines. Additionally, analyzing supplier information can help identify potential risks and opportunities, as well as identify areas for improvement. By understanding the data, businesses can make informed decisions about their supply chain and ensure that they are getting the best value for their money.

Marketing-Informat...

(103)

Scan marketplace to identify factors that could influence merchandising decisions (IM:396)

Scanning the marketplace is an important step in making merchandising decisions. It involves researching the current market trends, customer preferences, and competitor activities to identify factors that could influence the decisions. This research can help inform decisions about product selection, pricing, promotion, and placement. It can also provide insights into the needs of the target audience and the competitive landscape. By understanding the marketplace, businesses can make more informed decisions that will help them maximize their sales and profits.

Marketing-Informat...

(103)

Analyze competitors' offerings (IM:298)

Analyzing competitors' offerings involves researching and evaluating the products and services that your competitors are offering. This can include looking at pricing, features, customer service, and other factors that may be important to your customers. By understanding what your competitors are offering, you can better position your own products and services to stand out in the market. Additionally, analyzing competitors' offerings can help you identify areas where you can improve your own offerings to better meet customer needs.

Marketing-Informat...

(103)

Proof ads (PR:346)

Proof ads are a type of advertising that involves providing evidence to support the claims made in an advertisement. This evidence can be in the form of customer testimonials, product reviews, or scientific studies. The goal of proof ads is to provide consumers with the information they need to make an informed decision about a product or service. is a standard that outlines the requirements for proof ads, including the types of evidence that must be provided and the format in which it must be presented.

Promotion

(166)

Plan special events (PR:360)

Planning special events is an important part of public relations (PR). Special events are used to create a positive image of a company, organization, or individual. They can also be used to raise awareness of a cause or to promote a product or service. PR professionals use their knowledge of the target audience and the event's purpose to plan and execute successful special events. This includes selecting the right venue, creating a budget, and coordinating with vendors. Additionally, PR professionals must ensure that the event is well-publicized and that all necessary permits and licenses are obtained.

Promotion

(166)

Prepare store/department for special event (PR:068)

Preparing a store or department for a special event involves a number of steps. First, the event must be planned and organized, including setting a date, time, and location. Second, the store or department must be stocked with the necessary supplies and materials for the event. Third, the store or department must be decorated and arranged in a way that is conducive to the event. Finally, staff must be trained and briefed on the event, and any necessary safety protocols must be put in place. All of these steps must be completed in order to ensure that the event runs smoothly and successfully.

Promotion

(166)

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