MARKETING CAREER CLUSTER
Conduct preliminary customer/client qualification (SE:400)
Conducting preliminary customer/client qualification is the process of assessing potential customers or clients to determine if they are a good fit for a company's products or services. This process involves gathering information about the customer or client, such as their needs, budget, and timeline, and then evaluating if the company can meet those needs. This helps to ensure that the company is not wasting time and resources on customers or clients that are not a good fit.
Selling
(110)
Prospect for customers (SE:001)
Prospecting for customers is the process of identifying potential customers who may be interested in a company's products or services. This process involves researching potential customers, analyzing their needs, and determining if they are a good fit for the company. Prospecting can be done through various methods such as cold calling, email campaigns, and social media outreach. The goal of prospecting is to build relationships with potential customers and ultimately convert them into paying customers.
Selling
(110)
Conduct pre-visit research (e.g., customer's markets/products, customer's competitors, andcompetitors' offerings) (SE:369)
Conducting pre-visit research is an important step in preparing for a customer visit. This research should include gathering information about the customer's markets and products, their competitors, and the offerings of their competitors. This research can help you understand the customer's needs and challenges, as well as the competitive landscape, so that you can better tailor your sales pitch and provide the customer with the best possible solution.
Selling
(110)
Determine sales strategies (SE:377)
Determining sales strategies involves analyzing the current market and customer base to identify the best approach for increasing sales. This includes researching customer needs and preferences, analyzing competitors, and developing a plan to reach target audiences. It also involves creating marketing materials, setting pricing, and developing promotional activities. Additionally, sales strategies should be regularly evaluated and adjusted to ensure they are effective and up-to-date.
Selling
(110)
Book appointments with prospective clients (SE:366)
Booking appointments with prospective clients is a way to ensure that you have a chance to meet with them and discuss your services or products. It allows you to plan ahead and make sure that you have enough time to explain your offerings and answer any questions they may have. It also allows you to build relationships with potential customers and create a positive impression of your business.
Selling
(110)
Prepare sales presentation (SE:067)
Preparing a sales presentation involves researching the product or service being sold, gathering relevant data and statistics, and creating an engaging presentation that will help to convince potential customers to purchase the product or service. It is important to include visuals, such as graphs, charts, and images, to help illustrate the points being made. Additionally, it is important to practice the presentation beforehand to ensure that it is delivered in a professional and confident manner.
Selling
(110)
Prepare and/or assemble sales materials (SE:482)
Preparing and assembling sales materials involves gathering all the necessary resources and documents needed to present a product or service to potential customers. This could include brochures, flyers, product catalogs, price lists, and other promotional materials. It also involves organizing and formatting the materials in a way that is visually appealing and easy to understand. Additionally, it may involve creating a presentation or demonstration to showcase the product or service.
Selling
(110)
Build rapport and credibility with prospect (SE:483)
Building rapport and credibility with a prospect is an important part of the sales process. It involves creating a relationship of trust and understanding between the salesperson and the prospect. This can be done by actively listening to the prospect, asking questions to gain a better understanding of their needs, and providing helpful advice and solutions. Additionally, it is important to be honest and transparent with the prospect, and to demonstrate your expertise and knowledge in the field. By doing this, you can build a strong rapport and credibility with the prospect, which will help you to close more sales.
Selling
(110)
Respond appropriately to prospect's individual personality type (SE:810)
When responding to a prospect, an employee should take into consideration their individual personality type and tailor their approach accordingly. This can be done by first identifying the prospect's personality type through observation, body language, and communication style. For example, some people may prefer direct communication and prefer to get straight to the point, while others may prefer a more relaxed and friendly approach. Once the personality type has been identified, the employee can adjust their communication style, tone, and even the language used to better connect with the prospect. By responding appropriately to the prospect's individual personality type, the employee can build rapport, establish trust, and increase the likelihood of closing the deal.
Selling
(110)
Determine prospect's buying motives for use in selling (SE:883)
When selling a product or service, it is important to determine the prospect's buying motives. This means understanding why the prospect is interested in the product or service and what they hope to gain from it. By understanding the prospect's buying motives, you can tailor your sales pitch to meet their needs and increase the chances of making a sale. Additionally, you can use the prospect's buying motives to create a more personalized customer experience, which can help build trust and loyalty.
Selling
(110)
Facilitate prospect's buying decisions (SE:811)
Facilitating a prospect's buying decisions means helping them make an informed decision about a product or service. This can be done by providing information about the product or service, such as its features, benefits, and cost. It can also involve offering advice or guidance on how to make the best decision for their needs. Additionally, it can involve helping the prospect understand the implications of their decision and the potential risks and rewards. Ultimately, the goal is to help the prospect make an informed decision that is in their best interest.
Selling
(110)
Question/probe to acquire understanding of prospect [priorities, problems, trends, issues,corporate aims and objectives, processes, buying process and criteria, and trading preferences] (SE:484)
To gain a better understanding of a prospect's priorities, problems, trends, issues, corporate aims and objectives, processes, buying process and criteria, and trading preferences. This can be done by asking questions and probing for more information. By doing this, we can gain a better understanding of the prospect's needs and wants, and how we can best meet them. Additionally, this can help us to identify potential opportunities and areas of improvement that we can focus on to better serve the prospect.
Selling
(110)
Assess prospect's needs in relation to product offering (SE:113)
Assessing a prospect's needs in relation to a product offering involves understanding the customer's requirements and determining how the product can meet those needs. This process involves researching the customer's industry, understanding their current situation, and identifying the features and benefits of the product that can help them reach their goals. It also involves understanding the customer's budget and timeline, and making sure that the product offering is the best fit for their needs.
Selling
(110)
Propose solution to prospect's needs/challenges (sales talk, sales proposal presentation) (SE:115)
When presenting a sales proposal to a prospect, it is important to focus on the needs and challenges of the prospect. This means understanding their current situation and what they are looking for in a solution. By understanding their needs and challenges, you can tailor your proposal to meet their specific needs and provide a solution that will help them achieve their goals. Additionally, it is important to be clear and concise in your presentation, highlighting the benefits of your solution and how it can help the prospect. Finally, be sure to provide a timeline for implementation and any other details that will help the prospect make an informed decision.
Selling
(110)
Demonstrate product solution for prospect's needs (SE:893)
The best way to demonstrate a product solution for a prospect's needs is to first understand what their needs are. This can be done by asking questions and listening to their responses. Once you have a clear understanding of their needs, you can then present a product solution that meets those needs. Make sure to explain the features and benefits of the product and how it will help the prospect meet their needs. Be sure to also provide examples of how the product has helped other customers in similar situations. Finally, provide a timeline for implementation and any additional support services that may be needed.
Selling
(110)
Negotiate sales terms/agreement (SE:392)
Negotiating sales terms and agreements is the process of coming to an agreement between two parties on the terms of a sale. This includes the price, payment terms, delivery terms, and any other conditions that must be met for the sale to take place. It is important to negotiate sales terms and agreements in order to ensure that both parties are satisfied with the outcome of the sale. Negotiations should be conducted in a professional manner, with both parties having a clear understanding of the terms and conditions of the sale.
Selling
(110)
Oversee fulfillment/completion of sale (SE:485)
Oversee fulfillment/completion of sale refers to the process of ensuring that a sale is completed in a timely and satisfactory manner. This includes overseeing the delivery of goods or services, verifying payment, and providing customer service. It is important to ensure that all aspects of the sale are completed in order to maintain customer satisfaction and ensure a successful transaction.
Selling
(110)
Sell good/service/idea to individuals (SE:046)
When selling a good, service, or idea to individuals, it is important to understand the needs and wants of the customer. You should be able to explain the benefits of the product or service and how it can help the customer. It is also important to be able to answer any questions the customer may have and provide them with the necessary information to make an informed decision. Finally, it is important to be able to close the sale by providing the customer with a clear call to action.
Selling
(110)
Sell good/service/idea to groups (SE:073)
Selling a good, service, or idea to groups requires a different approach than selling to individuals. When selling to a group, it is important to focus on the collective needs of the group and how the good, service, or idea can benefit the group as a whole. It is also important to be aware of the dynamics of the group and how each individual may be affected by the purchase. Additionally, it is important to be able to clearly explain the value of the good, service, or idea to the group and how it can help them achieve their goals. Finally, it is important to be able to answer any questions the group may have and to be able to address any concerns they may have.
Selling
(110)
Calculate miscellaneous charges (SE:475)
Miscellaneous charges refer to any additional fees or costs that are not included in the original price of a product or service. These charges can include taxes, shipping fees, handling fees, and other costs associated with the purchase. To calculate miscellaneous charges, you must add up all of the additional fees and costs associated with the purchase and then add them to the original price.
Selling
(110)
Process special orders (SE:459)
Processing special orders involves taking a customer's request for a product or service that is not typically offered by the company. This could include customizing a product, creating a new product, or providing a service that is not part of the company's regular offerings. The process typically involves gathering customer information, researching the request, and then determining the best way to fulfill the customer's request. Once the customer's request is approved, the company will then work to fulfill the order in a timely and efficient manner.
Selling
(110)
Process telephone orders (SE:461)
Processing telephone orders involves taking orders over the phone from customers and entering the information into a computer system. This includes verifying customer information, taking payment information, and ensuring that the order is accurate. The order is then processed and shipped to the customer. This process requires excellent customer service skills and the ability to multitask.
Selling
(110)
Process sales documentation (SE:474)
Processing sales documentation involves reviewing and verifying all documents related to a sales transaction. This includes sales contracts, invoices, purchase orders, and any other documents that are necessary to complete the sale. The process also involves ensuring that all documents are accurate and up-to-date, and that all information is properly recorded. This helps to ensure that the sale is completed in a timely and efficient manner.
Selling
(110)
Write product/service proposal (SE:486)
A product/service proposal is a document that outlines a proposed product or service and its associated costs. It is typically used to provide potential customers with an overview of the product or service and its benefits, as well as the associated costs. The proposal should include a detailed description of the product or service, its features and benefits, pricing, and any other relevant information. It should also include a timeline for implementation and any other necessary details. The proposal should be tailored to the customer's needs and should be clear and concise.
Selling
(110)
Present proposal (SE:487)
Present Proposal is a proposal for a project that is intended to be presented to a potential client. The proposal outlines the project's goals, objectives, timeline, budget, and other relevant details. It is important to ensure that the proposal is well-written and organized in order to effectively communicate the project's value and convince the client to accept the proposal.
Selling
(110)
Plan follow-up strategies for use in selling (SE:057)
Planning follow-up strategies for use in selling involves creating a plan for how to stay in contact with customers after the initial sale. This could include sending emails, making phone calls, or sending out promotional materials. The goal of follow-up strategies is to build relationships with customers and encourage them to make repeat purchases. Additionally, follow-up strategies can be used to provide customers with additional information about the product or service they purchased, as well as to offer additional services or products that may be of interest to them.
Selling
(110)
Prepare sales reports (SE:283)
Preparing sales reports involves collecting and analyzing data related to sales activities. This includes tracking sales figures, analyzing customer trends, and identifying areas of improvement. Sales reports provide an overview of the performance of the sales team and can be used to inform decisions about marketing, pricing, and product development. Sales reports also provide insight into customer behavior and can be used to inform customer service strategies.
Selling
(110)
Provide post-sales service (SE:397)
Post-sales service is the process of providing customer service and support after a product or service has been purchased. This includes providing technical assistance, troubleshooting, repairs, and other forms of customer service. Post-sales service is an important part of the customer experience and can help to ensure customer satisfaction and loyalty.
Selling
(110)
Gather customer/client feedback to improve service (SE:384)
Gathering customer/client feedback is an important part of improving service. It allows businesses to understand what their customers/clients think of their services and products, and to identify areas for improvement. By collecting feedback, businesses can make changes to their services and products to better meet customer/client needs. This can help to increase customer/client satisfaction and loyalty, as well as improve overall service quality.
Selling
(110)
Conduct self-assessment of sales performance (SE:372)
Conducting a self-assessment of sales performance is a great way to measure your progress and identify areas for improvement. This involves taking an honest look at your sales performance, including your successes and failures, and evaluating your performance against your goals. This can help you identify areas where you need to focus more effort, as well as areas where you are excelling. Additionally, it can help you develop strategies to improve your sales performance and reach your goals.
Selling
(110)
Maintain ongoing relationship with client (SE:488)
Maintaining an ongoing relationship with a client is essential for any business. It involves building trust and understanding between the client and the business, as well as providing excellent customer service. This includes responding to client inquiries in a timely manner, providing regular updates on the progress of projects, and keeping the client informed of any changes or developments. Additionally, it is important to stay in contact with the client and build a relationship of mutual respect and understanding. This will ensure that the client is satisfied with the services provided and that the business is able to continue to provide the best possible service.
Selling
(110)
Plan strategies for meeting sales quotas (SE:864)
Sales quotas are goals set by a company to measure the performance of its sales team. To meet these quotas, it is important to plan strategies that will help the sales team reach their goals. These strategies may include setting realistic goals, providing incentives for meeting or exceeding quotas, tracking progress, and providing feedback and support. Additionally, it is important to ensure that the sales team has the necessary resources and training to be successful. By implementing these strategies, the sales team will be better equipped to meet their sales quotas.
Selling
(110)
Develop strategies to win back former customers (SE:379)
To win back former customers, businesses should develop strategies that focus on re-engaging with them. This could include offering discounts, loyalty programs, or other incentives to encourage them to return. Additionally, businesses should focus on improving customer service and communication to ensure that customers have a positive experience. Finally, businesses should use data and analytics to better understand their customers and tailor their strategies to meet their needs.
Selling
(110)
Explain the nature of key account management (SE:381) (SP)
Key Account Management (KAM) is a strategic approach to managing and developing relationships with key customers. It involves understanding the customer’s needs and developing a tailored approach to meeting those needs. KAM focuses on building long-term relationships with customers, understanding their business objectives, and providing solutions that meet their needs. It also involves developing strategies to increase customer loyalty and maximize customer value. KAM is a proactive approach to customer relationship management that helps organizations to build strong relationships with their key customers and increase their profitability.
Selling
(110)
BACK TO TOP